Final project; Phase 2 - Define

We refined our Needs Analysis from Phase 1 through ethnography (observation of people in our daily life). Having reaffirmed our belief that customized mobile phone is the way to go, we went on to do In-depth interviews with 15 randomly selected respondents about their mobile phone usage.

We found out that different users have distinct usage and needs for mobile phone. What strikes us the most is that often times, social circumstances restricts/ affords only certain usage patterns e.g. National Servicemen in our conscripted army are not allow to bring in camera phone into military compounds. Hence, we decided that a customizable mobile phone for this user group is the way to go.

Based on this user group, we came out with our user personas, as well as the three levels of emotional appeals, and four-pleasure analysis of our advance user.

Here's our presentation for Phase 2:

| View | Upload your own

Class feedbacks
Feedbacks we got says that our target users are too varied and diverse. It's not a niche-enough group and that will increase difficulty in our product design to satisfy them; this despite our argument that our product is customizable and hence, able to cater to a larger group of users with different needs.

My reflection
In retrospect, I have to agree with the class that it is better if we are able to zoom in with a very clear focus on who we want to target, and then seek to maximize the user experience of this target group.