One point I find interesting is that a fellow classmate actually asked if it is against the principles of targeting a large market segment since we are focused only on one particular person. Mr Reddy's reply was that at least we can be sure that one person will buy the product rather than designing a product catered to the mass market and end up having no one buying it.
Personally, I feel that there is another reason why detailed profiling works; while we can be sure that the profiled person will definitely buy the product, we can also bank on others who may not be like the profiled person but who aspire to be. In fact, I guess most of the time it is this aspiration that leads people to consume certain products; I may not be that fit, hunky tri-athlete but I will buy the Oakley shades because I aspire to be like him.
During the presentation of our Product for Pleasure assignment, Mr Reddy also questioned why I chose the Citizen Gents Classic watch as a visceral design. Although he took in my explanation that I was looking at it from the perspective of a traditional mature man who likes stability and classic designs, I feel that perhaps I could have chosen another design that is more recognizably visceral in its design. And the new example I found is the Green Floral Watch.
Quick Facts
Brand: N/A
Model: Green Floral Fashion Watch.
Price: CAD 29.00 approx. SGD 41.00, according to http://www.xe.com/
(Source: http://www.bizlatino.biz/magnolia/jewelry.php)
Behavioral: Well, the watch is certainly able to tell time. But that's about it. It's definitely not the watch you will wear for any strenuous activities.
Reflective: It's not branded and it doesn't boast any precious stones or expensive metals.
Visceral: It’s a beautiful watch with its floral design. In fact, I believe it’s more a piece of jewellery than a functional watch. Hence, it’s definitely a visceral design.
Ok. That’s my thoughts for session 3. Let me know what you think. =)
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